Visualizing Taste: How Business Changed the Look of What You Eat - Harvard Studies in Business History - Ai Hisano - Bøker - Harvard University Press - 9780674983892 - 19. november 2019
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Visualizing Taste: How Business Changed the Look of What You Eat - Harvard Studies in Business History

Ai Hisano

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Visualizing Taste: How Business Changed the Look of What You Eat - Harvard Studies in Business History

Ai Hisano reveals how the food industry capitalized on color, fashioning a visual vocabulary that shapes what we think of the food we eat. Our perceptions of what food should look like have changed dramatically as scientists, farmers, food processors, regulators, and marketers established a new, and highly engineered, version of the “natural.”


336 pages, 6 photos, 8 color photos, 5 illus.

Media Bøker     Innbunden bok   (Bok med hard rygg og stivt omslag)
Utgitt 19. november 2019
ISBN13 9780674983892
Utgivere Harvard University Press
Antall sider 336
Mål 138 × 216 × 27 mm   ·   544 g
Språk Engelsk