Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination - Ryu, Sunghan (Shanghai Jiao Tong University, China) - Bøker - Taylor & Francis Ltd - 9781032221243 - 19. april 2024
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Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination

Ryu, Sunghan (Shanghai Jiao Tong University, China)

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Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination

Ryu presents essential concepts and frameworks on business and management in the media and entertainment industry in a digestible manner. Readers are supplemented with focused and relevant insights into critical topics with vivid examples from real world case studies.


392 pages, 27 Tables, black and white; 113 Line drawings, black and white; 113 Illustrations, black

Media Bøker     Innbunden bok   (Bok med hard rygg og stivt omslag)
Utgitt 19. april 2024
ISBN13 9781032221243
Utgivere Taylor & Francis Ltd
Antall sider 386
Mål 900 g