Luxury Brands in Emerging Markets

Glyn Atwal

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Luxury Brands in Emerging Markets

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

240 pages, 1 black & white tables, 24 figures

Media	Bøker Innbunden bok (Bok med hard rygg og stivt omslag)
Utgitt	11. mars 2014
ISBN13	9781137330529
Utgivere	Palgrave Macmillan
Genre	Aspects (Academic) > Business Aspects
Antall sider	214
Mål	139 × 222 × 18 mm · 453 g
Redaktør	Atwal, G.
Redaktør	Bryson, D.

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