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Design of Business: Why Design Thinking is the Next Competitive Advantage
Roger L. Martin
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Design of Business: Why Design Thinking is the Next Competitive Advantage
Roger L. Martin
Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.
208 pages, Illustrations
Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
Utgitt | 13. oktober 2009 |
ISBN13 | 9781422177808 |
Utgivere | Harvard Business Review Press |
Antall sider | 208 |
Mål | 152 × 217 × 21 mm · 362 g |
Språk | Engelsk |
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