Beyond the Core: Expand Your Market Without Abandoning Your Roots - Chris Zook - Bøker - Harvard Business Review Press - 9781578519514 - 2004
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Beyond the Core: Expand Your Market Without Abandoning Your Roots

Chris Zook

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Beyond the Core: Expand Your Market Without Abandoning Your Roots

Explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. This book aims to present the ideal adjacency growth pattern that successful growth companies employ. It also shows how companies can develop their own "repeatable formula" for profitable growth.


240 pages, illustrations

Media Bøker     Innbunden bok   (Bok med hard rygg og stivt omslag)
Utgitt 2004
ISBN13 9781578519514
Utgivere Harvard Business Review Press
Antall sider 240
Mål 166 × 242 × 23 mm   ·   512 g

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