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M-Powering Marketing in a Mobile World
Syagnik Banerjee
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M-Powering Marketing in a Mobile World
Syagnik Banerjee
Describes the changes taking place in shopping behaviours and marketing tools, and integrates them into easy to understand theoretical frameworks that can be used by marketers to augment and leverage their marketing functions and resources
146 pages
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 21. november 2017 |
| ISBN13 | 9781631570032 |
| Utgivere | Business Expert Press |
| Antall sider | 146 |
| Mål | 208 g |
