Buyology: How Everything We Believe About Why We Buy is Wrong

Martin Lindstrom

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Buyology: How Everything We Believe About Why We Buy is Wrong

Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.

256 pages

Media	Bøker Pocketbok (Bok med mykt omslag og limt rygg)
Utgitt	7. mai 2009
ISBN13	9781847940131
Utgivere	Cornerstone
Antall sider	272
Mål	130 × 197 × 17 mm · 196 g
Språk	Engelsk