Through the Tunnel

This book covers concepts that ensure the firm survives the early days and blossom into what the entrepreneur has envisioned. Many small businesses do not survive their first two years. The reason is that they are faced with a myriad of challenges which include funding, taxes and levies, government and industry regulations, administrative and personnel issues and the list goes on. This book attempts to simplify some of the puzzles facing the modern entrepreneur, by providing knowledge in plain terms on several key issues that start-ups have to deal with. The topics in this book cover the hard and soft skills required to lead an organization. This book discusses concepts that deal with strategy like deciding on marketing approaches and keeping savings, as well as day-to-day tactics, such as handling difficult employees and dealing with crisis.