Brand Manners: How to create the self-confident organisation to live the brand

Hamish Pringle

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Brand Manners: How to create the self-confident organisation to live the brand

Hamish Pringle

This book explains that a customera s perception of the quality of service received in a given situation is almost entirely a function of their pre--existing expectations created by the brand.

334 pages

Media	Bøker Pocketbok (Bok med mykt omslag og limt rygg)
Utgitt	25. mars 2003
ISBN13	9780470856109
Utgivere	John Wiley & Sons Inc
Antall sider	336
Mål	156 × 229 × 21 mm · 556 g