Celebrity Sells

Hamish Pringle

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NOK 559

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Forventes levert 22. - 31. mai

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Celebrity Sells

Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.

340 pages, Illustrations

Media	Bøker Pocketbok (Bok med mykt omslag og limt rygg)
Utgitt	26. mars 2004
ISBN13	9780470868508
Utgivere	John Wiley & Sons Inc
Antall sider	352
Mål	152 × 227 × 25 mm · 526 g
Språk	Engelsk