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The Effortless Experience: Conquering the New Battleground for Customer Loyalty
Matthew Dixon
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The Effortless Experience: Conquering the New Battleground for Customer Loyalty
Matthew Dixon
Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems. This book presents a breakthrough idea about how to win customer loyalty.
256 pages
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 26. september 2013 |
| ISBN13 | 9780241003305 |
| Utgivere | Penguin Books Ltd |
| Antall sider | 256 |
| Mål | 153 × 233 × 19 mm · 318 g |
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