Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause - Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) - Bøker - John Wiley & Sons Inc - 9780471476115 - 18. januar 2005
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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)

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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social marketing consultant Nancy Lee provide a cutting-edge treatment of the best ways and means that corporations can contribute to the their communities. They have researched the social responsibility profiles of major U. S.

320 pages, Illustrations

Media Bøker     Innbunden bok   (Bok med hard rygg og stivt omslag)
Utgitt 18. januar 2005
ISBN13 9780471476115
Utgivere John Wiley & Sons Inc
Antall sider 320
Mål 166 × 237 × 28 mm   ·   596 g
Språk Engelsk  
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