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Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
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Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.
288 pages, Illustrations
Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
Utgitt | 15. juni 2012 |
ISBN13 | 9781118206683 |
Utgivere | John Wiley & Sons Inc |
Antall sider | 288 |
Mål | 163 × 230 × 25 mm · 490 g |
Språk | Engelsk |
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