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Marketing 4.0: Moving from Traditional to Digital
Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
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Marketing 4.0: Moving from Traditional to Digital
Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
208 pages
Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
Utgitt | 3. januar 2017 |
ISBN13 | 9781119341208 |
Utgivere | John Wiley & Sons Inc |
Antall sider | 208 |
Mål | 237 × 164 × 20 mm · 450 g |
Språk | Engelsk |
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